There are a few important things to consider before making that decision.
Pre-orders
–Pros: you can offer the full range of Team Throws Blankets. You’ll also benefit from our bulk pricing discounts so you can maximize your fundraising potential without pushing prices too high. Pre-orders are free to set up.
–Cons: you have to reach a minimum number of sales 50 blankets for Boost or 100 for Classic. Customers also have to wait for your campaign to finish before they get their blankets - and then there’s manufacturing and shipping time on top of that.
Online stores
–Pros: there’s no minimum order so you’re making money from every single sale. Items are printed and shipped directly to the customer right away so customers aren’t kept waiting. You can sell nationally! Perfect for alumni's and distant grandmas!
–Cons: Online stores only offer Boost blankets. They’re also more expensive as you don’t benefit from our bulk pricing discounts. Customer does need to pay for shipping, while we absorb some of this cost in our pricing, their shipping cost is still about $7-$9. Something to consider, if you are selling the blanket for $40, the customer will actually be paying closer to $50 all-in.
So here’s our take on it:
If you want to maximize your fundraising profit or you want to keep the costs down for your customers, and you’re sure you can sell at least 50 blankets, a pre-order campaign would be best.
If you’re not confident of reaching the minimums, or you don’t want your customers to have to wait, and you don’t think your customers will mind paying a little more, you should go for the online store. If you also hate distributing blankets to 100 people and coordinating pick-ups, direct ship is perfect for you!